London Fashion Week and the growth of the ethical fashion movement

One of Christopher Raeburn's typical parkas, made of recycled materials

The Esthethica exhibition at London Fashion Week showcases designers working in the area of ethical fashion. Established in 2006 it showed 13 brands that work in the field of sustainable, ethical and eco design. This means that in the various stages of the design and production process the effects on people and the environment are taken into account and measures to reduce the negative impact of the fashion industry taken. The attention of the consumer is drawn to new and innovative ways to redress the negative factors that the fashion industry. This is done in a variety of ways, by using natural dyes, eko-fabircs, recycling and up cycling, use of fair-trade cotton, etc.

This season Estethica showcased 108 designers from 19 countries from across the globe. The traditional brunch gathers everyone who is part of or interested in this growing movement for a glass of champagne.

Undoubtedly, the success everyone has been raving about this season is Christopher Raeburn. His typical parkas are unixes, colourful and fun. Raeburn is an innovator, who starts recycling old parachutes to re-interpret the traditional parka. His brand is produced in England and targets the growing number of customers who are looking for something different and fresh, which is also being ethically produced.

Among the most interesting collections we found Eva Zingoni, a Parisian brand which uses luxury fabrics that have remained unused by the big fashion houses. With their fine texture and clean silhouette, Eva's dresses create the magical sense of time-travel.

Eva Zingoni S/S 2012

Ada Zanditon is a British designer, who after working for Alexander McQueen, established her own label, which is recognisable by the structure of the silhouette, as well as the dresses with colour prints. Her inspiration for the season came from Greek goddesses, seahorses and the Carnival in Haiti. She pays special attention to ensure that the production of her clothes is according labour standards and there is no worker exploitation.

Ada Zanditon - "Poseisus" Spring Summer 2012